Chocolate Mauve Is Fall’s Must-Have Hair Color

It looks as good as it sounds!

Between all the latest tress trends and color options out there— we’re sure you can hardly decide what to do next with your hair color, but we’re confident that this new chocolate mauve shade from colorist Hannah Edelman, owner of Brush In Hand Salon in Brooklyn, NY, is the most gorgeous option out there.

Edelman told PopSugar that she used colorful hues from Pravana Vivids, like purple, orange, pink, and mauve, mixed with dark and warm-medium browns to create the unconventional brown tone. “The darkest brown [shade] started with red, yellow, and green,” Edelman told the outlet. “Then I added orange and purple and other random [colors] until I liked what I saw.”


Edelman’s client Marlena (pictured above) had brunette hair to start, so she had to lift Marlena’s natural pigment with bleach to bring her to the palest shade of blonde before painting on the color. Edelman told PopSugar that this color would work well on “lucky people who are naturally light blond,” but if you’re starting with a darker shade it’s going to be more of a process. Marlena had to wait three weeks so that her roots could grow in, so that Edelman could use the Balayage (painting) technique to apply the color. This would ultimately help her new hue blend in better with her regrowth over the next couple of months.

When it was time for the application, “I took irregular sections of her hair, always on some kind of diagonal, and painted them,” Edelman explained. “Most of them are color melted [when you blend highlights with your base hair color],” meaning she blended each hue into the next, so you could see the different shade variations. “That gave this look a subtle dimension, almost an iridescence,” she added. And I’d have to agree, it’s so shiny!



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